Content Marketing, thanks to the fact that search engines have made a great variety of information which has become available with one click of a mouse, there has been a great shift in the way customers explore and purchase products and services.
Not only are customers probing their acquisitions online, but they’re tired of traditional outbound marketing avenues that interruptive their daily life, similar to paid Ads Management, billboards, and cold calls.
Approximately 50 % of customers use ad-blocking technology in order to ignore your marketing messaging in the first place, and about 80 % of customers prefer to weigh their options themselves rather than speak with a deals platoon during the mindfulness stages of the customer’s trip.
The question here is: What will you do when utmost of your customers decided to ignore you and prefer to make purchase opinions depending on their selves?
Enter content marketing, which is considered one of the most effective ways to grow your business as a principal voice in your assiduity and making trust with your customers. As you produce content for your business, it helps you show up where your customers are searching for their information.
What is content marketing?
Content marketing is marketing that involves strategically creating, publishing, and promoting content (including blog posts, emails, videos, and podcasts). Content marketing is often used to increase brand awareness and engagement, attract callers or junkies, lure transaction leads, or increase purchases and profits.
Content Marketing is an effective system to achieve this thing. This process is able of attracting and engaging your target followership with a low-cost investment.
Content Marketing makes it possible to produce an immersive terrain for implicit guests to discover how your product or service will break their problems or realize their solicitations. By applying this strategy, you can drive guests to buy opinions.
Why is content marketing important?
No one can deny the fact that whenever the content is done right, content marketing will get an increase in the ROI.
Unlike other types of digital marketing (such as PPC or PR), content marketing has the ability to inform customers regularly about your business over the long- term.
Content marketing is a long-term profitable marketing that requires time and coffers. So why indeed bother? Then are some advantages of a good content strategy
- You can put yourself as an expert in your industry. However, when someone wants some information on a specific content, you’ll gain recognition and authority, If you can “be there” when a reviewer writes a composition about your assiduity.
- It improves your long-term strategy. With a solid content plan in place, you can rest easy knowing where, where, and when your marketing is going.
- It improves your SEO. In fact, posting content regularly is a surefire way to make Google love you. However, if you are able to get your content among the first results of a search engine, you can gain an unimaginable source of free trade.
- You win your customers’ trust. Publishing quality content on regular basis lets customers know they can trust your product or service. Generally speaking, If you were willing to help them for free, what would you not want to do if they paid you?
- It generates guests and deals. As a consequence of all of the below, your deals will grow, with further customers visiting your website, and who trust you more.
This blog will guide you through the Content Marketing strategy planning process and will educate you on how to produce the most effective kinds of content to engage your target followership.
What is an example of content marketing?
“SM Nerds” can be a good example of content marketing, it’s a legally registered Digital Marketing Agency in the UAE
When a company producing a service or product contracts with SM nerds, it quickly and skillfully plays its role from that moment by preparing the following successful content marketing strategy.
How to create a content marketing strategy?
After identifying content marketing, its importance, and the benefits it brings to your brand, it is time to know how to create and execute this successful content marketing strategy like SM Nerds through the following steps:
- Create a buyer persona
The first step to creating good content is understanding who you’re talking to. But it isn’t about simple segmentation it demands the creation of a character with all attributes of your target followership.
We usually call this character “buyer persona” and we give it a name, problems, solicitations, social class, history, interests, and other details inspired by real persons that bought from your company.
This strategy results in content that answers their dubieties, at the same time that it creates a bond between the brand and the followership.
- Define objects and KPIs
After knowing your persona you have to define the strategic pretensions and the criteria you’ll use to corroborate if the crusade is reaching success.
Some of the most common pretensions for Content Marketing are to increase business, induce further leads, increase deals, educate the request, increase brand mindfulness, produce value, engage the followership, reduce client acquisition Cost and increase customer continuance value.
When you know your pretensions, you can define the pointers to follow them. It’s the crucial Performance pointers serve. KPIs are criteria that we use, similar to a parameter to cover the results reached with Content Marketing.
- Consider the buyer’s trip
The buying process goes in some way, called the marketing channel. To drive people through the channel, Inbound Marketing strategies are used.
People generally start at the top of the channel and go until the bottom of it, when they’re ready to buy. The “bait” that attracts them there’s Content Marketing.
The stylish kind of content to offer for your followership is blog posts, podcasts, eBooks, complete attendants, and others that address the subjects more astronomically at TOFU.
While in MOFU, the target guests have presumably given you some information about them in exchange for precious content, like an e-book or infographic, and you may use this data to drive them to the bottom of the channel.
And the stylish way to address them is through blog posts, multimedia, and interactive content that will keep the focus on the results your company can give to your lead.
And eventually, in BOFU, targeted guests will be interested in your service or product and are largely likely to buy it.
As you can see, in each stage of the buyer’s trip, the consumer has a position of knowledge and needs different kinds of information. That’s why you have to consider the stage of the marketing channel they’re in, before producing content.
- Set a budget
As far as how important to budget, every company’s requirements are unique. Still, the average company moment sinks roughly 25- 30 percent of its marketing budget into content marketing, so plan your content production strategy consequently. You’ll also need an idea of which types of content you’d like to produce moving forward, as well as how much you can anticipate paying to outsource each option.
Examples to consider includeBlog posts, Slideshows, e-books, videos, Infographics, Maps and media means, and General content creation.
Any of the below means can be attained for prices ranging from fully free to several thousand bones per piece.
Generally, the first contact of the public with your content happens through the Hunt Machine Results runners ( SERP), and the stylish way to appear there’s using applicable keywords. You have to probe which words your followership writes on the hunt bar to find content like yours.
The keywords might be a long or short tail. This means that the more specific they’re( long tail), the more precise the results and further qualified the followership target will be.
- Apply SEO( Hunt Machine Optimization) practices
Keywords are just one point in a whole strategy called Search Engine Optimization. This is a set of ways used to reach first a place on search engine runner results similar to Google.
The more advanced you rank on Google, the better the chances that your buyer persona will find your blog, navigate the marketing channel and close a deal with you. For that to be done, your content needs to be optimized for that search engine, and, further, than that, they need to deliver a good experience to the anthology.
- Diversify happy distribution channels
You can use different channels to promote your content, like blogs, social media, or dispatch marketing.
It’s a way to get your followership to pierce your content when they’re laboriously searching for specific content — or indeed they’re not probing yet, they can admit your content passively.
Being present on colorful channels is a way to win the content. Below, you can see examples of some of the most generally used channels to promote content, emails, Social media, and Instant couriers (WhatsApp, Facebook, and Instagram Couriers).
- Dissect and measure results
Good content marketing pretensions are further than just attainable. They’re also measurable, so determine what data you’ll be collecting to measure your progress, as well as when and how frequently to collect it.
Again, every business is different as far as its data collection needs, but try formerly a month to start with and acclimate as demanded.
It’s also a good idea to pick many crucial criteria to watch daily to ensure you’re staying on target. Possibilities include Website business, Page views, Online and offline deals for both new and living products, Dispatch subscriptions, Blog subscriptions, and social media follows, Blog and social media commentary, Conversion rates, and Social buzz.
Which criteria you actually choose are over to you, but make sure they support the central thing of your current content marketing sweats.
Finally speaking, we can say that analyzing your data frequently is really essential in order to maintain a solid idea of how much progress you’re making.
That’s besides talking your findings over with the team and trusted peers in SM nerds, so that to be ready to adapt your ongoing strategy accordingly.
Always keep in mind, there are no such things as failures in content marketing. There are only accumulating learning experiences, so keep this in mind when anything doesn’t go as you planned on the first try.